Barre Stronger Challenge
The annual Barre Stronger Challenge is our most anticipated campaign of the year. It’s designed to engage members and invite prospects to experience a national challenge by completing 20 classes in 31 days.
During the 2025 challenge period there was, over 100,000 classes taught and saw 1.1 million member visits. We had over 28,000 participants and 15,000+ finishers with a 52% completion rate. The challenge month not only brought motivation and high energy but also new members. Leads were up 12% YoY, Google searches for Pure Barre jumped 22% YoY, and first visits increased 4% YoY.
Timeline:
2025
Responsibilities:
Collaborated with the art director to develop the visual identity, the challenge landing page, social media content, and print materials.
a note from the designer
Each year, we dedicate a stylized photoshoot to elevate the campaign. Inspired by our iconic Pure Barre red branding and the electric energy it takes to finish strong, we delivered a fresh new look that gets members excited to push beyond their limits.
We created marketing materials across all platforms, from large print pieces such as window clings and A-frames to promote the challenge. To emails and social media assets for franchise partners to share with their communities. We also developed a dedicated challenge landing page, giving both members and new prospects another resource to learn more.
