First 10 challenge
The First 10 Challenge is designed to motivate new members by completing 10 classes in 30 days. Within their first 30 days they’ll become familiar with the Pure Barre technique, become familiar with our four class formats and their benefits and highlighting our empowering community.
Timeline:
2024
Responsibilities:
Collaborated with the art director to develop the visual identity, the challenge landing page, social media content, print materials and email design.
a note from the designer
The challenge lasts only 30 days but the same creative will run year-round. Our goal is to keep the campaign creative evergreen but with a twist. We kept the overall design simple to let our dynamic and empowering imagery shine on its own.
We developed social carousels to help franchise partners easily introduce the challenge, along with a landing page that can be linked to a QR code on print materials. This gives new prospects an additional resource where they can learn more and read inspiring testimonials from real members. We also include fresh email designs in our monthly SOP toolkit, providing studios with ready-to-use assets to engage new prospects throughout the year.
