Visit Detroit is the official organization promoting metro Detroit as a destination for conventions, business travel, and tourism. With the North American International Auto Show shifting to summer, Detroit hotels faced a gap in winter bookings. Our team was tasked with developing a strategic campaign to drive local tourism and fill hotel rooms during the post-holiday season.

The objective was to target local residents looking to unwind from holiday stress with a hotel staycation. The campaign used brand storytelling with a creative twist on “DE-troit” to connect relaxation directly to the city.

Deliverables included paid social ads, digital displays, and billboards placed throughout shopping centers in Metro Detroit.

Timeline:
2019

Responsibilities:
Art Directed the visual concept in collaboration with the Creative Director and Copywriter. Designed and helped execute key creative assets such as paid social, digital displays, billboards, and window clings.