Pure Barre Evergreen Marketing
Pure Barre is the largest, most established barre franchise with over 600+ studios across North America. Inspired by ballet, yoga and pilates, our musically-driven group classes focus on improving flexibility, cardiovascular health and increasing strength for people at every fitness level.
Our design approach focuses on emotionally impactful headlines, followed by strategic calls to action that drive memberships, increase trials and referrals.
Timeline:
2020 - Present
Responsibilities:
Collaborated with the art director, marketing managers and sales team to develop Pure Barre’s visual identity through the use of social campaigns, photo manipulation, monthly promotional emails, and presentation design to support our franchise partners.
A Note from the designer
In 2024, Pure Barre underwent a brand elevation. We began by reworking our email designs, as they generated majority of our leads. We refreshed the copy, leading with emotionally driven headlines followed by the offer. We reevaluated our brand colors, removing lighter, airy, and more feminine tones, and introduced a bolder, edgier, and more dynamic color palette. Our photography was darkened and we pulled back on harsh color blocks and abrupt image crops. Instead, we transitioned between elements using gradient floods for a smoother, more cohesive flow.
